“Not a single week passes where someone does not ask me about the prevailing trends that are having an impact on today’s insurance products,” says Rene Lacape, Marketing Manager for eQuote Life Insurance. “Increasingly, I have been answering by focusing on the risks that bear upon these products, including their marketing, their design and their implementation as well.” Insurance is inherently a business that is meant to bear risk, but it is also a risky business by nature, at least when there are products concerned.

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